The beatuy department project was unique as I created the look, feel, and accompanying styleguide that all suppliers followed when creating their graphics for the area. All final graphic approvals filtered through me before printing.
In Store Signage
The Situation: Create signage in a large retailer environment that is easy to understand and helpful.
The Solution: By utilizing and following brand style guides, I prioritized messaging and used color and texture as needed to ensure signage drew attention to the product but did not overwhelm the customer.
The Results: A retail environment that is fast, friendly, and shoppable.