Rope Hounds

The Situation: This high-end pet company hand-makes products using rock climbing rope. To increase sales, the brand must reach the target audience with impactful and thoughtful brand activations.

The Solution: Create and execute a marketing strategy creating multiple touchpoints during the customer journey for the target audience. Ensuring all touchpoints tell a consistent and compelling brand story. Tactics include a new and faster website, search engine optimization, merchandise, active social media, paid and earned media, and newsletters. 

The Results: Online sales have grown by over 300%.